TikTok is introducing a fresh option that enables them to cut down on the amount of AI-made videos appearing in their timelines. This move comes as the platform disclosed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a surge in AI content, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is often absurd or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, from digital art to educational videos, and we aim to offer the community the option to see more or less of that, depending on their own likes,” stated a company executive.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, in excess of 100 mn videos are added to the platform each day, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be capable of decrease or raise the level of artificial media they see by using the content preference feature in the app and picking the AI content topic. Additional categories that can already be modified under the setting include politics, style, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines oblige users to label convincing AI-made content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth add an artificially created label to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This action is designed to deter users from trying to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a two million dollar educational fund for specialists and institutions to create educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching computer science.
Platform Protection
TikTok has justified its moderation strategy, amid discussion over intentions to lay off a large number of content moderators in the United Kingdom. It is planning to reduce 439 jobs in its user protection department in London, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive stated that human moderation would still have a role, but automated tools can protect employees by removing the most harmful content before it gets reviewed by staff. The platform reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
