Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Foray for Make America Great Again

Liz Truss, began the premiere of her online program with a vow to expose "the evil-doers" working to undermine Britain, the US and Europe. She stated she would uncover how an "global web of leftists operate to undermine popular rule and the will of the people."

"We will examine the Trump revolution and observe how this can be achieved in Britain," Truss declared. "We'll be talking to the prominent voices of the Make America Great Again campaign."

Prior to the show's launch, there was one particularly enthusiastic supporter. "This represents the dawn of a type of revolution," stated the controversial US journalist. His conservative Just the News will carry the former prime minister's new audio shows.

Establishing Ties in the Conservative Media Landscape

Compatriot supporters, featuring a advisor linked to Reform UK, have also helped her launch the Liz Truss Show. The setup is adequate, if basic. The show has attracted a subscriber base of 10k in her initial seven days and her premiere garnered sixty-seven thousand views across the same period.

It is a modest start, but in making common cause with John Solomon, the former PM is being entering a mature right-wing media network producing and amplifying Make America Great Again themes. Central preoccupations include alleged censorship by the mainstream media and a aim to dismantle a conspiratorial 'deep state' – which Truss blames for the abrupt termination of her short and troubled leadership.

"Just the News is not widely recognized beyond the pro-Trump media sphere, but it does have gravitas there, primarily thanks to John Solomon, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Trump," commented an anthropology expert, who has extensively researched the Trumpist political wave.

A Contentious Ally

The former PM's foray to bring Maga media to the United Kingdom has aligned her more closely to divisive personalities such as John Solomon.

He set up Just the News following backlash following accusations of pushing misleading narratives about Biden's anti-corruption work in the Eastern European nation, as well as controversial stories about the former US ambassador to that country.

His claims were echoed within the pro-Trump media, with Solomon serving as a common interviewee on the widely-watched cable news broadcast. The former president personally endorsed the journalist's work.

The journalist published the allegations regarding Ukraine in a number of opinion pieces for the political newspaper The Hill, where he was re-designated as an opinion writer after colleagues complained regarding his reporting. His claims were central in Trump's pressure for the Ukrainians to investigate Hunter Biden and his father in 2019. This pressure led to impeachment proceedings targeting Donald Trump. The Senate later acquitted the then-president.

Shortly after the journalist departed the newspaper in October 2019, the publication announced it was carrying out a examination of his reporting relating to Ukrainian matters. It concluded the journalist had cited unreliable sources and noted he "failed to identify crucial information about main Ukrainian informants, including the fact that they had been charged or were being probed."

Becoming Part of the Sphere

His broadcast spots are a example of the right-wing media network Liz Truss is entering. He talked about his endorsement of Truss's project on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is the base for the Maga influencer former adviser Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already interviewed the political operative on an early episode.

In linking up with Solomon and Just the News, Truss has become a niche participant in a extensive web of right-wing publications that routinely amplify each other's content.

The journalist's broadcasts have repeatedly hosted individuals such as influencer Mike Benz, a conservative commentator whose arguments against the US Agency for International Development was referenced by the tech billionaire as justification for shutting down the government body.

A Cross-Border Foray

Although the former PM's unnatural presentation and professional woes have drawn derision in Britain, some US observers are taking seriously her attempts to revamp her image as a local version of the Maga media.

"One must regard individuals such as her seriously, even if you may not want to accept their words at face value," commented a former Biden White House aide, who served in the Obama White House.

"Observers witnessed how in the last election cycle President Trump used that ecosystem to spread his narrative. Certainly that ecosystem exports and influences conversation abroad. It looks relatively clear to me that the environment in the Britain are similar to what permitted this non-mainstream media network to thrive in the US."

Alan Finlayson, said the digital right-wing media sphere was already having an impact in the United Kingdom.

"Online platforms transcends national boundaries," he said. "There's a kind milieu within which ideas travel – at times taking an extreme form and other times more moderately – but which is networked."

The academic said the growth of the internet-based right wing in the United Kingdom recently meant the "possibility to have a larger effect is substantial."

A Transatlantic Ambition

"Liz Truss along with political figure Nigel Farage in the recent past were featured at the Conservative Political Action Conference, where I watched as they echoed pro-Trump themes prior to the {king of Maga|

Andrew Bailey
Andrew Bailey

A design technologist and innovation strategist with over a decade of experience in digital transformation and creative problem-solving.